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WebEx Case Study: Issues Central


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Software Maker Avoids Planes, Profit Gains

Challenge:
Issues Central was looking for a way to maintain its elite boutique company model while extending its global reach.


Solutions:
WebEx technology facilitates interactive, online engagement with customers, without the need for in-person visits.


Results:

  • Increased revenue dramatically within three-year timeframe
  • Accelerated marketing and sales with no additional resources
  • Enabled personal interaction with customers despite being many miles away


I feel like I’ve got an additional two or three marketing staff because of [WebEx] technology
- Charley Best, vice president, Issues Central