WebEx Case Study: The Food Group

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WebEx Case Study: The Food Group

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Agency Transforms Business Model with Webcasts and Video

Food marketing company serving large clients such as Nabisco and Kraft needed solution to meet diverse needs for web-based meetings and events.

Agency implemented Cisco WebEx technology to deliver rich-media presentations, increase capacity to produce customer web events, and facilitate staff collaboration.


  • Tripled number of webcasts produced for customers
  • Created highly profitable web event production unit
  • Cut travel costs while improving productivity and responsiveness

When we started producing more web events for our customers, WebEx Production Assist was there to help us every step of the way. They did a great job training us and helped us develop best practices we still use for every webcast we produce.
- Kyle Kraus, managing director, The Food Group Digital