WebEx Case Study: Brüel & Kjær

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Expand Sales with Online Educational Events

Utilize online educational events to reinforce industry leadership position and strengthen existing customer relationships.

Cisco WebEx application provides stable, cost-effective global online educational events.


  • Created long-term strategy to engage customers at significantly lower costs
  • Achieved top-of-mind awareness while virtually eliminating need for advertising
  • Supported sales team's pursuit of active qualified leads, closing transactions more quickly

With WebEx solutions, we can nurture active accounts, [and] generate qualified leads. Our sales team is better equipped to execute [more effective] strategies.
- Shannon Moore, marketing coordinator, Brüel & Kjær