Chuck Robbins, The Americas

Chuck Robbins

Chuck Robbins
Senior Vice President
The Americas

Cisco Women's Advisory Group (CWAG)

Chuck Robbins leads the top revenue-generating operation for Cisco, making him ultimately responsible for $26 billion in annual sales. Robbins brings to the senior leadership team his recognized approach to customer intimacy, integrated country management, and high field engagement and enablement.

Prior to leading the Americas, Robbins was Senior Vice President of the U.S. Enterprise, Commercial and Canada group, and from 2007 to 2009, led the U.S. Commercial sales organization, one of the largest growth segments within the company. During his tenure, Robbins created a new version of the “select” customer segment, comprising former select and commercial key and mid-market accounts in the U.S. enterprise market sector.  This new segment expanded its coverage of industries and solutions, creating a more intimate knowledge of the customer’s business and a better overall customer experience with Cisco. 

Previously Robbins headed the U.S. and Canada channel organization, where he became known as “the Channels Guy” for his success in developing thegroup’s vision and strategy. He helped guide its transition from a volume-based to a value-based business model, and was instrumental in improving Cisco partner profitability with the implementation of an innovative regional planning process, the central part of Cisco’s larger channel partner engagement strategy. Robbins joined Cisco in 1997 as an account manager and moved quickly into the roles of regional manager and operations director.

Robbins is noted for building an admired partner program for Cisco, and was recognized in CRN Magazine as one of the top Channel Chiefs in 2008. VARBusiness named him one of the Top 100 Channel Executives of the year in both 2005 and 2006.

Robbins leads several corporate initiatives at Cisco, including Inclusion and Diversity (I&D) for The Americas. He is also a co-chair of the Cisco Women’s Advisory Group, whose charter is to advocate for women’s issues and provide recommendations to the I&D Council. These initiatives have a goal of building a strong, diverse workforce that will bring about innovation and attract, develop, and retain the best talent for for Cisco overall. He is often asked to be the executive sponsor for some of Cisco’s top customers, guiding strategic conversations about their businesses and how to take a lead in transforming for current and future growth.

Outside of his responsibilities at Cisco, Robbins has served as a member of the Atlanta Chapter of Business Executives for National Security  and Vice Chairman of the Steering Committee for the Georgia Business Force, a consortium of companies in Georgia that team with government for crisis and disaster prevention and response. He also served on the board of directors of the Northern California chapter of the Multiple Sclerosis Society, and has been actively involved in Partnership Against Domestic Violence, the largest nonprofit domestic violence organization in Georgia.

Robbins has more than 20 years of experience building and directing teams to conduct and oversee next-generation sales operations. Previous to Cisco, his service in management positions at Bay Networks and Ascend Communications have given him the cross-functional experience to become the leader he is today.

Robbins holds a bachelor’s degree in mathematics with a computer science concentration from the University of North Carolina.